ITAGS Online Group own or manage several websites with A Data First Culture in which priority is about qualified credible data which can then be turned into a Story. hence the Story Tellers. A good storyteller can take a piece of any type of data and have content for the next couple of days, many even lasting for weeks all off of 1 statistic. So by providing those storytellers with Data and Other tools so they continue.
Rule #1: DATA FIRST